Thursday, February 5, 2009

E! Rocks Out with Music Royalty at the Grammy Awards

E!'s Multi-Level Platform Will be the Stars' First Stop on the Grammy Red Carpet when Ryan Seacrest, Giuliana Rancic and Kim Kardashian Open the LIVE Coverage with Countdown to the Red Carpet: Grammy Awards from 5:00pm-6:00pm ET/PT Along With Fashion Guru Jay Manuel

Hosts Ryan Seacrest and Giuliana Rancic Keep the Excitement Going on Live From the Red Carpet: Grammy Awards 6:00pm-8:00pm ET/PT

One-Hour Fashion Police Special Premieres
Monday, February 9 at 10:00pm ET/PT with Debbie Matenopoulos, Jay Manual and Peter Ishkans

LOS ANGELES, CA, February 5, 2009 – Music fans from around the globe join E! to celebrate the best of the best at The 51th Annual Grammy® Awards LIVE from the Staples Center in Los Angeles. E!'s multi-level platform will be the first stop on the rockin' red carpet as musical artists from every genre pay homage to the year's most talked-about performances. Superstar nominees like Leona Lewis, Coldplay, Ne-Yo and the Jonas Brothers along with a host of other music icons will visit with our Red Carpet experts to talk about the exciting event and dish on which artists struck a chord with them throughout the year. All week long, fans can visit E! Online for expert predictions, and on the big day, users will get live updates blogged from the event as well as fashion reviews and up-to-the-minute results from The Shrine. Don't miss E!'s celebration of the hottest names in music from The 51st Annual Grammy Awards when Countdown to the Red Carpet kicks off coverage from 5:00-6:00pm ET/PT and Live from the Red Carpet takes over from 6:00p-8:00p ET/PT on Sunday, February 8.

On E!'s LIVE Countdown to the Red Carpet, join Ryan Seacrest, Giuliana Rancic and co-host Kim Kardashian, along with a team of music and fashion experts, as they dissect the night's clothing and nominated performances from this gala. The Grammy's have always been known as the event where celebrities wear the most outrageous outfits and E!'s team will take viewers back through some of the best and worst looks from the past, as well as predict who they think will sport this year's most risqué ensemble. As E! counts down to the big show, Jay Manual will also take a close look at today's coolest fashions created from or inspired by tattoo art. During that segment, viewers will have a chance to log on to E! Online for an opportunity to be one of five lucky fans to get E!'s Rock Star Style Giveaway featuring a unique $900 fashion prize package from Affliction Clothing for each winner (see below for details).

Live from the Red Carpet kicks the Grammy's into high gear when Ryan Seacrest and Giuliana Rancic take fans behind the velvet rope for all the night's anticipated interviews with this year's nominees. To give fans a true red carpet experience, Ryan will leave the confines of E!'s multi-level platform and roam the carpet mingling with today's coolest artists from what will be a night to remember. As they strut their stuff, the gorgeous, outrageous and sometimes scandalous fashions will take center stage and our signature Glam cam is there to give fans the most intimate peak at their favorite artists' looks.

E! Online hits a high note with its coverage of this year's Grammy Awards that includes expert predictions in all the big categories along with a printable scorecard for fans at home. Who rocks your world? Tell us your picks and see how you measure up against our columnists Ted Casablanca, Marc Malkin, Leslie Gornstein and more. During Live from the Red Carpet, rate the red carpet fashion from an up-close look with the interactive Glam Cam and play the "Red Carpet Pose-Off" game. In addition, you'll get arrivals pics, liveblogging from the red carpet, backstage peeks, Fashion Police reviews and all the highs and "whoas" from the big night. It's a can't-miss Web experience!

The following evening, get a red carpet recap when E!'s fashion team reviews the night's hits and misses on Fashion Police: The 2009 Grammy Awards premiering Monday, February 9 at 10:00pm ET/PT. Hosted by Debbie Matenopoulos and featuring Jay Manuel and Peter Ishkhans, these three lively fashionistas will show viewers exactly who rocked the carpet and who missed the beat.

Viewers won't miss a moment of The Grammys Red Carpet with E!'s 3-hour LIVE coverage kicking off with:
• LIVE Countdown Show Grammy Awards Opens Coverage from 5:00pm-6:00pm ET/PT with Ryan Seacrest, Giuliana Rancic, Kim Kardashian and Fashion Expert Jay Manuel.
• Live From the Red Carpet Grammy Awards 6:00pm-8:00pm ET/PT with Ryan Seacrest and Giuliana Rancic.

No purchase necessary. Void where prohibited. Sweepstakes starts on February 8, 2009 at 9:00 AM Pacific Standard Time (PST), and ends on February 8, 2009 at 11:59:59 PM PST. You must be a legal resident of the United States and 18 years of age or older to enter. Go to http://www.eonline.com/sweepstakes/entry/index.jsp?uuid=2295 for details and complete official rules.

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